New Light Strategies was founded in 2011 with the mission to work with professional services firms and help them improve their work practices and how they deliver their services to their clients.
William Masson, the Founding Principal, has over 30 years of practice and management experience in professional services. He started his career with PwC and spent 10 years with PwC as a practicing professional in accounting, audit and management consulting in South Africa and New York. His last 3 years as a Partner was focused on profit and performance improvement in addition to having internal responsibility for the firm’s human resources.
After 10 years as a practicing professional, William moved to executive management roles. He has held chief operating roles in leading professional services organisations in Australia, including Corrs Chambers Westgarth (law firm), Dimension Data Australia (IT consulting and services) and Grant Thornton Australia (accounting, business advisory and consulting). William has also been chief executive officer and executive director of an ASX-listed IT services company.
New Light Strategies’ expertise and experience is based off and underpinned by William Masson’s deep professional services knowledge. For the past 20+ years his roles had an explicit and somewhat unique focus on performance and profit improvement through improving the work practices, service delivery and client engagement of professional services firms. This expertise is now applied to helping a broader base of clients improve how they work, with profit improvement being an outcome of working better and smarter.
We work with clients in all of the professional services sub-verticals, including law firms, IT consulting and services, management consultants, engineers, architects, design agencies, advertising and marketing communications and digital marketing agencies.
The core principles are the same for all professional services organisations, albeit that there are nuances and different terminologies unique to some of the sub-verticals.
At the end of the day it’s about improving how you position and deliver your services and structure your organisation to meet your clients’ business needs. Every professional services firm can improve how they work and thereby improve their profitability.